FAQs and Policies

How do I host a program or contact you?

Just click on the “book Dr. Gasaway” link and send us a note telling us what
you’re interested in. We’ll get back to you to discuss the details.

How much does a program cost?

The cost of a program varies depending on the topic, length of the program and travel costs.
Contact us and we’ll work out all the details with you.

Some people think because speaker fees are high, the speaker is “getting rich” teaching classes.

Please, allow me to debunk that myth here for you.

Here is how a program fee breaks down:

Program Fee: 100%
Less travel expense: Deduct 18%
Less insurance expense: Deduct 7.5%
Less employee payroll expense: Deduct 13%
Less business overhead expense: Deduct 16%
Less federal, state and self-employment taxes: Deduct 20%

Percent of the fee paid to the presenter: 25.5%

An example

Assume all the income from all the programs a presenter did for an entire month grossed $20,000.

The amount paid to the presenter for that month (after all the expenses are paid) would be 25.5% of the $20,000… or $5,100 for the month.

If you annualize the $5,100 monthly income (multiply it by 12 months) the presenter would earn $61,200 for the year.


Do you do custom programs?

Yes. In fact, custom programs are our specialty. We’ll spend time,
up front, learning about your special needs and then work with you
to customize a powerful program that meets your needs.

How far in advance do I have to book a program?

That is difficult to answer. There are times of the year that are
more popular than others for schools and conferences and our
Associates do have some limitations on when and how much they
can travel. These are details that can be after you make a
program inquiry.

Can you present on any fire service topic I want?

No. Each of our Associates have areas of specialty in leadership,
training, and officer development. Topics such as managing and
leading change, dealing with difficult people, understanding
motivation, recruitment and retention are our specialty.

Our Associates are recognized as national authorities on team
building, training program development, leadership, fireground
command decision making, situation awareness, and fire
department operations.

If we do not possess the expertise to teach the topic you want, we
will tell you so, and then we will refer you to someone who can
provide you with an excellent program.

Where can I buy your books and videos?

You can purchase our books and videos by clicking on the
“Educational Materials” link.

Do your associates mentor/coach other officers?

Yes. It’s one of the most enjoyable things we do. We have helped
scores of firefighters become officers, mentoring many officers in
their quest to become chiefs, and coaching numerous chiefs in
their personal development or helping them through challenging
times. Typically, coaching and mentoring is done over the
telephone or via the Internet and sessions are conducted during
evening and weekend hours to avoid conflicts with our full-time
work schedules. Contact us and we’ll discuss how we can help you
be your very best.

Company Policies

Cancellation and Refund Policy

For individuals registered to attend a program, a full registration
refund will be granted for cancellations received up to 10 business
days prior to the start of the program. Cancellations received
between 6 – 10 business days prior to the program date will be
subject to a 50% cancellation fee. Cancellations received within 5
business days will not receive a refund. This cancellation policy
applies to all programs where participants register on-line through
www.RichGasaway.com. All cancellations must be made in writing
by e-mail to Support@RichGasaway.com or standard mail service

Gasaway Consulting Group, LLC
1769 Lexington Avenue North, Suite 177
St. Paul, MN  55113-6522

Gasaway Consulting Group, LLC reserves the right to cancel a
program at any time and will be liable only for refunding the
program deposit fee.

Program & Services Payment Policy

All programs, unless explicitly stated otherwise, require
prepayment of registration fees. The late fee policy is listed below:

Late Payment Fee Policy

Full payment of a registration fee is due prior to the program
delivery. Registered participants who are not pre-paid may be
removed from the program to make room for wait listed participants.

If a registered participant is does not pre-pay, the program fee will
increase $25. A pre-registered participant is responsible for
payment regardless of program attendance.

Product Payment Policy

Full payment for product purchases are due within 30 days of
invoice. Invoices not paid in full within 30 days are subject to a
finance charge of 1.5% per month (18% annual percentage rate).

Inquiries to these policies should be addressed to:

Gasaway Consulting Group, LLC
1769 Lexington Avenue North, Suite 177
St. Paul, MN  55113-6522


Anytime there is a conflict between a client contract and the
policies posted on this website, the client contract will take

Associates of the Gasaway Consulting Group, LLC are
independent contractors.



Updated January 16, 2023


Situational Awareness Matters! is a division of the Gasaway Consulting Group, LLC (the “Company”). Our company is committed to protecting your privacy. This Privacy Statement sets forth our current privacy practices with regard to the information we collect when you or your computer interact with our website. By accessing www.samatters.com, you acknowledge and fully understand Company’s Privacy Statement and freely consent to the information collection and use practices described in this Website Privacy Statement.


Related services and offerings with links from this website, including vendor sites, have their own privacy statements that can be viewed by clicking on the corresponding links within each respective website. Online merchants and others who participate in Company services are encouraged to participate in industry privacy initiatives and to take a responsible attitude towards consumer privacy. However, since we do not have direct control over the policies or practices of participating merchants and other third parties, we are not responsible for the privacy practices or contents of those sites. We recommend and encourage that you always review the privacy policies of merchants and other third parties before you provide any personal information or complete any transaction with such parties.


Company collects certain information from and about its users four ways: directly from our web server logs, cookies, the user, including in response to surveys and questionnaires, content voluntarily shared in forums and subscriber sign-up forms.

  1. Web Server Logs.

When you visit our website, we may track information to administer the site and analyze its usage. Examples of information we may track include:

  • Your Internet protocol address.
  • The kind of browser or computer you use.
  • Number of links you click within the site.
  • State or country from which you accessed the site.
  • Date and time of your visit.
  • Name of your Internet service provider.
  • Web page you linked to our site from.
  • Pages you viewed on the site.
  1. Use of Cookies

Company may use cookies to personalize or enhance your user experience. A cookie is a small text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. For example, if you personalize a web page, or navigate within a site, a cookie helps the site to recall your specific information on subsequent visits. Hence, this simplifies the process of delivering relevant content and eases site navigation by providing and saving your preferences and login information as well as providing personalized functionality.

Company reserves the right to share aggregated site statistics with partner companies, but does not allow other companies to place cookies on our website unless there is a temporary, overriding customer value (such as merging into samatters.com a site that relies on third-party cookies).

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies. If you reject cookies by changing your browser settings, then be aware that this may disable some of the functionality on our website.

  1. Personal Information of Users

Visitors to our website may be permitted to register for certain services such as a newsletter or email. When you register, we will request some personal information such as name, address, email, telephone number or facsimile number, account number and other relevant information.

We will not disclose personally identifiable information we collect from you to third parties without your permission except to the extent necessary including:

  • To fulfill your service requests for products or services.
  • To protect ourselves, our customer or our vendors from liability or to defend our rights, including investigations of fraud or misconduct.
  • To third parties who have agreed in writing to maintain such information in confidence and use such information solely in performance of services to us.
  • To respond to legal process or comply with law, including subpoenas.
  • To entities under common ownership or control with us or to our owners, or
  • In connection with a merger, acquisition, or liquidation of the company.

How do I withdraw my consent?
If after you opt-in or after having not initially taken an opportunity to opt-out, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at any time, by clicking the “unsubscribe” button on email correspondence or by contacting us at support@richgasaway.com.


Company web pages may contain electronic images known as web beacons – sometimes also called single-pixel gifs – that allow Company to count users who have visited those pages and to deliver co-branded services. Company may include Web beacons in promotional e-mail messages or newsletters in order to determine whether messages have been opened and acted upon.

Some of these web beacons may be placed by third party service providers to help determine the effectiveness of our advertising campaigns or email communications. These web beacons may be used by these service providers to place a persistent cookie on your computer. This allows the service provider to recognize your computer each time you visit certain pages or emails and compile anonymous information in relation to those page views, which in turn enables us and our service providers to learn which advertisements and emails bring you to our website and how you use the site. Company prohibits web beacons from being used to collect or access your personal information.


We will provide you with the means to ensure that personally identifiable information in your web account file is correct and current. You may review this information by contacting us by sending an email to our support attendant – support@richgasaway.com.


We have not implemented any technology that would effectively recognize do-not-track signals and note that some content available on our Site is made available through relationships with third party providers who we do not control and who may have collect and/or disclose personally identifiable information.


If you would like to: access, correct, amend or delete any personally identifiable information we store about you, register a complaint, or simply want more information, contact us at support@richgasaway.com.


We use commercially reasonable procedures to protect the personal information that we collect from you against loss, theft and misuse, as well as unauthorized access, disclosure, alteration and destruction. We have developed and implemented and continue to maintain and monitor a written information security program applicable to all records containing personal information. This security program is appropriate to the size, scope and type of our business, the resources available to us, the amount of stored data, and the need for security and confidentiality of the personal information we store. No security system is impenetrable. We cannot guarantee the security of our databases or the security during transmission to us of the information you supply over the Internet. You can help us by taking precautions to protect your personal information when you are on the Internet and only disclose information that you want made public. Change your passwords often using a combination of letters and numbers and make sure to use a secure web browser.

For the purposes set out in this Privacy Policy, personal information may be transferred to, processed, stored and accessed by us, our affiliates and third parties in the United States and in other jurisdictions where we or they operate. Courts and other authorities in these jurisdictions may, in certain circumstances, be entitled to access your personal information. By using the website, you consent to this transfer, processing, storage and access of your personal information in and/or outside of the jurisdiction in which you reside.


We may share and publicize aggregate and/or de-identified information shared with third parties and the public.


We do not specifically market to or knowingly collect personal information from children under 13 for marketing purposes. Because some information is collected online, it may not appear to be the personal information of a child under 13. If a child under 13 submits personal information to us and we learn that the personal information is the information of a child under 13, we will attempt to delete the information as soon as possible. If you are under 13, please do not register for any of our services or provide us any information about yourself (such as your name, email address or phone number).


As required by the California Online Privacy Protection Act (“California Act”) and the California Business and Professions Code, this Privacy Policy identifies the categories of personally identifiable information that we collect through our website about individual consumers who use or visit our website and the categories of third-party persons or entities with whom such personally identifiable information may be shared.

Depending on the visitor’s activity at our website, certain “personally identifiable information” (as that term is defined in the California Act) may be collected, in addition to information set forth in other sections of this document. For purposes of the California Act, the term “personally identifiable information” means individually identifiable information about an individual consumer collected online by us from an individual and maintained by us in an accessible form, and may include any of the following: (1) a first and last name; (2) a home or other physical address, including street name and name of a city or town; (3) an email address; (4) a telephone number; (5) any other identifier that permits the physical or online contacting of a specific individual; and (6) information concerning a user that the web site collects online from the use, and maintains in personally identifiable form, in combination with an identifier described within this Privacy Policy.


Company has the discretion to occasionally update this privacy statement. When we do, we will also revise the “updated” date at the top of this Privacy page. We encourage you to periodically review this privacy statement to stay informed about how we are helping to protect the personal information we collect. Your continued use of the service constitutes your agreement to this privacy statement and any updates.


This Privacy Policy is executed in English. You agree and acknowledge that you have reviewed this Privacy Policy in English. To the extent that any translations of this Privacy Policy are provided, they are solely for convenience and is of no binding effect. The English language version of this Privacy Policy shall control.


If you have questions regarding our Privacy Statement, its implementation, failure to adhere to this Privacy Statement and/or our general practices, please contact us at rich@richgasaway.com or send your comments to:

Gasaway Consulting Group, LLC
Attention: Privacy Statement Personnel
1769 Lexington Ave. North, Suite 177
St. Paul, MN  55113

Company will use commercially reasonable efforts to promptly respond and resolve any problem or question.

Copyright © 2023 Gasaway Consulting Group, LLC. All rights reserved.